The new ‘Queen of Hearts’ Deepika Padukone is now forging ahead to become the Queen of Sports as well! Nike’s new viral campaign ‘Da da ding’ has the whole internet abuzz. Deepika is seen in her badminton avatar and she impressively maneuvers through strenuous training in the ad. She even mentions how important sports have been in teaching her how to handle success and failure while sharing the campaign:
When I was growing up my father said to me, “To be the best, always remember the three D’s – Discipline, Dedication and Determination. Follow your heart. Do what you are passionate about.”
Sport has taught me how to handle failure. It has also taught me how to handle success. It has kept me grounded. It has taught me humility.
Two years ago I struggled with depression. I was sinking. I almost gave up. But it was the athlete in me that gave me the strength to fight and never ever give up!
And so I want to say to every girl and every boy and every woman and every man…play a sport…because it changed my life…and it will change yours too!
Sport has taught me how to survive! It has taught me how to fight! It has made me unstoppable!
While Deepika’s done a mighty brilliant job, it isn’t just the Bollywood diva that deserves the spotlight.
This ad displays compelling visuals that highlight the growing participation of females athletes in Indian sport. It throws some much needed light on the best that the female sporting world has to offer.